I find out why people give up, then try to solve it.
Senior Product & UI/UX Designer with 16 years of experience.
Over my career, I’ve shaped digital products for leading Slovak tech and media companies — Innovatrics, Datalan, Azet, SuperFaktura, Ringier Axel Springer, News and Media Holding, Petit Press, Ticketportal, United Classifieds (Nehnutelnosti.sk) — and scale-ups.
I have held roles ranging from DTP graphic designer, frontend developer, UI/UX designer and Art Director to Head of Digital Design in the largest Slovak media company.
In my free time, I work as a freelance designer on various interesting projects (PlanMee, Oportea, Booxy, Knihy.sk, Gentle Jam…) to keep my skills sharp and stay ahead of industry trends.
What I specialize in
Research that changes the design
User research, in-depth interviews, user flows, wireframes and prototypes show how a product is used in real conditions, not in the brief; design thinking and design sprints get used where they move the work forward, not as ceremony.
Interface and motion
UI design and animation that is not only good-looking but functional — every state, every empty screen, every edge case.
Design systems from scratch
Robust component libraries that keep a product consistent as the team grows — built, documented and kept alive.
Front-end literate handoff
I know what the code has to do, so what I hand over is technically feasible and saves the development team the guessing.
AI in the workflow, for real work
Current AI tools (Gemini, Claude, Perplexity, Lovable, Figma AI, NotebookLM, Relume, Attention Insight) are part of how I brainstorm, prototype and synthesise research — faster first drafts and sharper questions, but never a substitute for talking to users.
Case studies
01
Datalan — METIS Platform · 2026
How not to kill a top-tier product with a confusing website
METIS is an enterprise low-code platform for master data management. Its website tried to say everything to everyone at once — while a B2B decision starts with a manager asking “does this solve my problem, and what does it cost?” and only then reaches the IT specialist. UX audit, new flow and information architecture, a scalable design system, and validation through moderated think-aloud testing and a System Usability Scale questionnaire.
Presentation, PDF →
02
Nehnuteľnosti.sk · 2025
How to find a property when the user doesn’t know where to look
Users often didn’t recognise the search field as a search bar — visually it didn’t look like a place to click and start searching. Visual noise at the top of the page pulled attention elsewhere, and the popups opening from the inputs were visually inconsistent.
Presentation, PDF →
03
Nehnuteľnosti.sk · 2025
From “Wow” to Walkaway. What Makes Users Decide?
The foundation was to understand everything that drives a lead — what factors prompt a user to contact a seller, and which of these we can actively influence: data quality, clarity of key property information, trustworthiness, user flow, decision-making factors, how users compare offers, managing emotions, and even triggering FOMO.
Presentation, PDF →
04
Innovatrics DOT · 2023
How small changes onboard more customers
Improving UX in onboarding is not about making things look good — it’s about getting more customers to happily complete the process. During remote identity verification, unclear instructions frustrate people and they give up. Innovatrics saw these issues and decided to do the extra UX push that guides customers towards a successful onboarding.
Published on the Innovatrics Trust Report →
05
SuperFaktúra · 2024
How I approach a project, from workshop to handoff
A method story rather than a metric one: wireframes, user flows, before → after screens and the dev-ready file, on a product where every screen is somebody’s Monday morning.
Open in Figma →
What people I worked with say
“Brano always has 150% commitment to the tasks assigned to him. He tries to look at the problem from multiple angles. He thinks about the consequences that individual solutions have. I appreciate the effort to solve things when they don’t work.”
“He is exactly the kind of designer who not only fulfills the client’s requirements but also thinks for them… Many times I just gave him a suggestion of how I imagined it and he thought it through to the smallest detail.”
“If I had to say only one thing about Brano, it would be versatility — infographics, layouts for large media websites, posters, e-shops, smaller websites for small companies, business cards, flyers — you will get everything in perfect quality. He can take a client’s assignment to the next level with his own ideas.”
“Brano is a very skilled, experienced designer whose work is liked by almost everyone. He is open to improvements and innovations. I appreciate the fact that when he thinks something, he says it and I don’t have to guess his opinion. He also creates a good atmosphere in the office.”
“In Slovakia, he is certainly one of the best experts in web design for magazines such as zivot.sk, sport.sk, zive.sk.”
The full path, 2002 → today
| 2026 — | Datalan | Senior Product Designer |
| 2025 — 2026 | United Classifieds · Nehnuteľnosti.sk | Senior Product Designer (Contract) |
| 2023 — 2024 | SuperFaktúra | Senior Product Designer (Contract) |
| 2022 — 2023 | Innovatrics · Digital Onboarding Toolkit | Senior UI / UX Designer |
| 2021 — 2022 | Petit Press · SME.sk | Senior UI / UX Designer (Contract) |
| 2018 — 2021 | News and Media Holding | Head of Digital Design |
| 2016 — 2018 | Ringier Axel Springer | Art Director (Online products) |
| 2012 — 2016 | Azet | Senior UI Designer |
| 2005 — 2012 | Ticketportal | Graphic Designer / Front-end Developer |
| 2004 — 2005 | Respo | DTP Designer |
| 2002 — 2004 | Financial Administration of the Slovak Republic | Analyst |
Work archive
